January 25, 2016
The evolution of a Little League team into a competitive Travel Team takes a lot of work off the field. Creating a recognizable brand on the field was the next step. Playing off of simple baseball concepts, mixing in some team history and finally giving continuity to the organization was just the start.
The horned “B” logo was the starting point — creating a foundation for hats, jerseys and clothing. A script logo was also developed and complimented by the original “Cartoon Bull” design. A similar “Butler County” script added an alternative logo, while the “Patch” design provided a nice accent to jerseys and apparel.