Prairie View Eye Care Branding
Doug Buseman Design creates professional creative solutions from Logos and brochures to Websites and Videos. Elevated, agency-level design with the one-on-one attention you deserve.
Graphic Design, Web Design, Creative Services, Wichita, Kansas, Midwest, Branding, Logo Design, Brochures, Apparel Design, Print Design, Packaging Design, Business Cards, Social Media Campaigns
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Prairie View Eye Care Branding

Brand, Stationery
About This Project

The eye care industry is full of eye- and glasses-based branding. So, when the request came in to create something different, on-trend, true to the industry and with incorporate a buffalo, a huge brainstorming session was in store.


Prairie View Eye Care was based out of Manhattan, KS, so a silhouette of a buffalo standing over the Flint Hills seemed a good start. Adding a monocle created a different way to represent the industry with a sort of higher-end feel, and the badge-like frame wrapped the logo for easy placement on multiple locations. The small addition of arrows stayed on the trend of country chic branding, and also allowed for a nice pattern to business cards and other accent pieces.